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Many marketers extol the virtues of content marketing, but is it as glamorous as its proponents claim? PROS 1. You elicit an emotional reaction. This comes with a caveat: in order to elicit an emotional reaction, you must provide significant material. If you accomplish this, you will be able to attract readers, build a following, and gain loyalty. This emotional connection is crucial in social media; individuals share material that they find inspiring and feel has the potential to influence others in the same or similar ways.  2. You increase your chances of going viral. This works in the same way that developing emotional content does: if you establish a content marketing plan that elicits valuable and interesting content, people will be inspired to share it. Great content will appeal to a wide range of people, and the general public will become interested in what you have to say. 3. You establish yourself as a trustworthy source of knowledge. This is about the mix of your commitment

Have you ever considered design as a long-term investment? If you haven't already, this article will change your mind about design thinking. I'll show you why good graphic design is so important for your business. According to research conducted by the Design Council, strong graphic designing can boost sales, earnings, turnover, and growth. Using and valuing design has a positive impact on the bottom line, and those that recognize and act on this knowledge have a competitive advantage over the competition. Here are some facts: A company's turnover increases by £225 for every £100 spent on design. Over the last decade, shares in design-led enterprises have outperformed the FTSE 100 by more than 200 percent. Design is roughly six times more likely to be seen as important in rapidly growing businesses than it is in stagnant ones. Source: Design Council Rapidly growing startups and businesses value design much more than others. Their enthusiasm and appreciation are sometimes a

 The success of any website entirely depends on how its web design is. Whether the designers have taken the utmost care or not while developing it. Your nicely-designed site which includes usability and utility determines the success and not the visual design.  Since your site is the face of your business and most potential customers will visit your site before they ever look in on your store, it becomes inevitable to get your website designed cautiously. Lacking in any aspect could end up demolishing your brand impression. 1. Simple Is the Best It's possible that the overly-designed website may fail. Having too many items on a page may cause users to become distracted from your website's core goal. Simplicity is always a good thing when it comes to web page design. Your website's clean and fresh design not only looks good, but it also makes it easier for users to move from one page to the next. It can be aggravating to load a website with design features that aren't us